Comparison Study State University of Surabaya: Exploring Creative Industry Potential with Let’s Play Indonesia

Malang, 20 June 2024 – Let’s Play Indonesia was present as a speaker and participant in the Comparison Study event held on June 20, 2024. This Comparison Study was attended by 50 students from the D4 Graphic Design Study Program, Vocational Faculty, State University of Surabaya (UNESA), Class of 2022. The event provided an opportunity for students to gain a direct understanding of the creative industry and strengthen the relationship between academics and practitioners in the field of graphic design and the creative industry.

This comparison study was designed with the main goal of increasing students’ knowledge about how the creative industry operates professionally. From the ideation process to the final production stage, students were invited to gain a deeper understanding of the dynamics of this ever-evolving industry. Additionally, the event aimed to build stronger networks between students and practitioners, fostering collaborations that could enrich their academic and practical experiences.

Event Activities

The event, which took place from 3:00 PM to 5:00 PM WIB, was packed with various educational activities. One of the main sessions was an introduction to the potential of creating illustration assets applied to educational games. In this session, students were introduced to how illustrations play a crucial role in game development, especially in educational games that have high educational value.

Then, students were introduced to the production flow process in game development, including the ideation phase, concept development, prototype design, and final production. “We want students not only to understand the theory but also to see firsthand how a game is developed from scratch until it is ready for users,” said one of the speakers from Let’s Play Indonesia.

Furthermore, participants were given the opportunity to try out Si Centing (Stunting Prevention Simulation), a game developed by Let’s Play Indonesia to raise awareness about the importance of stunting prevention. Through this session, students could see how games can be used as an effective educational tool. This game session was not only enjoyable but also provided new insights into the potential of games as impactful educational media.

A representative from Let’s Play Indonesia expressed their satisfaction with the success of this event. “We are very excited to share knowledge and hands-on experiences with UNESA students. The creative industry, especially in game development, has immense potential in Indonesia. Through events like this, we hope to inspire the younger generation to keep innovating and explore various opportunities in this industry,” said a representative from Let’s Play Indonesia.

UNESA students showed great enthusiasm throughout the event. They actively participated in discussion sessions, asking about the challenges and opportunities in the creative industry, and enthusiastically engaged in the game session. One participant expressed, “This event truly opened my eyes to how the creative industry works. It’s a very valuable experience for me and my friends.”

Conclusion

This Comparison Study event by State University of Surabaya not only successfully provided new insights to students about the creative industry but also strengthened the relationship between the academic world and industry. Through direct experience, students gained a deeper understanding of the creative process in game development and the importance of collaboration in the creative business world. Let’s Play Indonesia hopes this event can be the beginning of various collaborations between academia and industry to nurture new talents in Indonesia’s creative world.

Media Contact

For more information about this event, please contact:

Let’s Play Indonesia
Email: info@letsplay.id
Phone: +62 857-3362-4943

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