Malang, June 8, 2024 – Showcasing Management Entrepreneur Day (MED) is the Faculty of Economics Brawijaya University’s annual event. The event was held at Malang Creative Center and was attended by 65 booths from Brawijaya University students, showcasing various innovations and creative solutions under the theme SMART CITY Series: “The Contribution of the Generation”.
The Showcasing Management Entrepreneur Day aims to provide a platform for Brawijaya University’s Management students in showcasing their work. Besides that, another purpose is to develop entrepreneurial spirit among Brawijaya University students, especially for Management department students.
For Let’s Play Indonesia, being a part of this annual event is a memorable experience. The Let’s Play Indonesia representative stated, “We are really proud to be part of this event that provides an opportunity for the young generation to showcase their creativity and innovation. We saw many brilliant ideas emerging and we believe they can bring positive changes for society.”
The participants were guided and equipped with material about design thinking. They were led through several stages of the design thinking process. Starting from understanding user or market needs (empathy), brainstorming ideas (ideation), creating prototypes (prototyping), until testing and refining the prototypes (iteration).
In more detail, at MED, participants were taught on how to understand a problem from the user’s perspective, generate creative ideas, build a prototype, and test it to be refined later. This process aims to ensure that the solution produced is not only innovative, but can also be effectively implemented in the real world.
After the material briefing, the Showcasing (exhibition) session was held. The participants showcased their hard work at their respective booth. Each booth displayed various interesting innovations that resulted from the design thinking process they have gone through.
Visitors and judges from various backgrounds had the opportunity to see and directly interact with the young innovators. Meanwhile, the judges began to sort out which participants were worthy of being selected for presentation on the main stage.
Student of Brawijaya University is explaining the budget plan of their group’s product idea
After the exhibition, selected participant groups gave presentations in front of the panel of judges. The judges consisted of industry experts, academics, and practitioners with extensive experience in technology fields and smart city development. The selected participants got the opportunity to present their idea in more depth and receive constructive feedback from the judges.
The series of MED which were quite packed, received an outstanding response from visitors and participants. Many visitors were impressed with the quality and creativity from the exhibited works. With the SMART CITY Series: “The Contribution of the Generation” theme, this event not only inspired the participants and visitors, but also encouraged creative thinking and innovative solutions that can have a positive impact on sustainable city development.
The participants also expressed their gratitude for the opportunity given by Let’s Play Indonesia and Brawijaya University. They felt that this event gave valuable learning experience and strengthened their confidence in developing innovative ideas.
Media Contact
For more information about this event, please contact:
Let’s Play Indonesia
Email : info@letsplay.id
Phone : +62 857-3362-4943
